New Year, New Goals, New You

Love ‘em or hate ‘em, for many of us, the start of a new year is the time to take on resolutions to change ourselves for the better.

At the start of a new year, I like to reflect on my goals and check-in on where I’m at with them. A rule of thumb for me is:

“Write down two personal, two business and two health goals for the next 1, 5 and 10 years. Do this four times a year. Goal setting triggers your subconscious computer.” – Lululemon mantra

This mantra works well for me because it reiterates the importance of having different goals across the different facets of life, and over different time ranges. Writing your goals down is also very effective at helping you stick to them – even billionaire Richard Branson agrees! I also love that it acknowledges that goals can change based on the different circumstances that you face when you check-in on them, even if you haven’t achieved them yet – and that’s okay!

Hello 2018

Although it’s January 3 and I should probably have fleshed out more of my 2018 resolutions, I’ve so far only focused on setting professional goals for the year. To keep me accountable, I’ll share them (in writing!) here. This year, I’m going to step outside of my comfort zone as a communications professional and expand my skill set in other related areas that aren’t categorically “PR”. I’ll be honing my graphic design skills and further advancing my project management knowledge.

What are your 2018 goals? Do you jot your goals down and check on them often to keep yourself on track? Share in the comments.

Photo credits: Pixabay.com; Laine Jaremey.



How to set SMART goals for PR pros

As I’m in the process of writing my professional goals for the next year at work, it’s now a good time to focus on some best practices for goal-setting. Rather than just shooting blindly for the stars, I’m going to set SMART goals that will allow me to prove I’ve delivered against them at annual review time.

What are SMART goals? Each goal includes the following “SMART” elements, resulting in goals that can be tracked, evaluated and benchmarked.

Specific – Call out the who, what, when, where and why. What exactly do I need, or want, to do?

Measurable – Numbers are everything! Without metrics, I won’t be able to know if I’ve achieved a goal, or how far I need to go to get there.

Attainable – The end result needs to be attainable based on my skill set and experience level.

Realistic – Goals can be hugely motivating, so I’ve got to be honest with myself about what I can achieve. I’ll need to consider my workload and available time to set goals that are actually do-able in the next year.

Time-bound – Calling out the milestones between now and next year will enable me to make sure I’m in good shape in achieving my goals once my annual review comes along.

I’ll share learnings through the goal-setting process as my SMART goals crystallize.

In the meantime, do you have any other tips for goal-setting?

Photo credit: Pixabay.com.