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Stand out with these 3 traits

A resume can get your foot in the door when you’re looking for a job. But, oftentimes hiring managers want a new hire to fulfill criteria that can’t be expressed on paper. Why? These traits will help hiring managers ensure that the candidate will benefit the organization in ways that go beyond just fulfilling their role.

What are employers looking for when they hire someone new? Emily Heward, co-founder of branding agency Red Antler, explains the top things she looks for in the video from Inc.com, available here.

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Image via Inc.com.

What are the three traits she looks for?

  1. Enthusiasm about your industry, your work and the company
  2. The ability to ask thoughtful, challenging questions
  3. Kindness

You can demonstrate these traits to a potential employer in different ways. Try:

  • Before even applying for a job, consider scheduling an informational interview with someone at the organization
  • Carefully crafting a tailored cover letter (learn more about that here)
  • Mindfully conveying these traits in an interview
  • Sending a thank you email or hand-written note after an informational interview or formal interview

Do you agree with the top traits that Emily Heward suggests?

What other ways could you express these traits?

When searching for a job, what’s in a name?

I recently heard about a new process in Canada’s federal government that will help reduce bias around who is contacted following a job application in an interview on Toronto’s Metro Morning.

Six federal departments are piloting a blind recruitment strategy with the goal of increasing equity and diversity in its workforce. This process will remove any identifying information like names and educational institutions from resumes and job applications.

Research on bias in the hiring process reveals the reason behind this project. A research report compiled by Ryerson University and the University of Toronto,  by Dr. Rupa Banerjee, an associate professor at Ryerson’s Ted Rogers School of Management, uncovered the extent to which these biases impact hiring decisions.

Dr. Banerjee reported that the study found that people with Asian-sounding names (such as Lei Xi or Hina Chaudhry) and Canadian education and work experience receive 42 per cent less call backs than people with Anglo-sounding names (like Greg Johnson or Emily Brown) and the same Canadian education and work experience.

While I was listening to the interview, I was curious about if researchers had pinpointed why some of the reasons why such biases exist. Dr. Banerjee explained that implicit bias enables people to make quick decisions (it’s important to note that she mentioned that biases don’t necessarily make someone racist). For example, in the study, bias might have impacted hiring managers’ assumptions around a candidate with an Asian-sounding name’s mastery of the English language and ability to assimilate with a workplace’s culture. In reality, we know these things aren’t necessarily linked.

The results of the Government of Canada’s pilot project will provide a recent, Canadian case study on a blind hiring strategy works. Ideally, the makeup of the staff in the six departments will become more diverse as the project goes on. Roles will be filled with the best possible candidates, no matter their names or backgrounds.

If this pilot is successful, I would hope that the practice of blind hiring will spill over to other federal government departments, levels of government, and even the private sector. This would result in the job application process being more fair and equitable for everyone.

What are your thoughts on this blind hiring pilot project?

Why I admire this student’s “dating resume”

Your resume is a critical tool for a job search. It’s usually one of the first impressions of you that a potential employer gets, so it’s appearance, and each word, is important. No surprise here!

Based on resumes that I’ve seen – including my own – I assume that many professional resumes are in a traditional format. Resumes are traditionally documents that are text-heavy and black and white. Often, this style is the convention, and is expected by both job seekers and employers.

That’s why I was impressed when I saw this fun dating resume on Buzzfeed, which was created by Joey Adams, a 21-year-old student at Michigan State University.

5 Dating Resume JPEG

Here are a few reasons why:

He thought differently. Joey Adams applied his resume writing and design skills in a new and unique way – to get a date for formal.

The design is great! It is colourful, provides visual representations of information, and uses impactful headlines. If this were a professional resume, this creative, eye-catching layout would make this resume stand out amongst the resumes of competitors. Depending on the industry you’re in, for example, if you’re in a design or communications-focused industry, taking this type of approach to your resume would also showcase your skills in graphic design and layout.

He knows his target audience. The information in this “dating resume” is tailored to what a potential date might want to know about him. For example, he reports that he’s good at making small talk with parents, he’s skilled at replying to long texts, and he spends time on FaceTime with his mom. I would suspect that he thought critically about the sections and information that dates are interested in before embarking on designing the resume.

Try dipping your toe. You might not want to revamp your entire resume to look like Joey Adams’ “dating resume”. You may not have the design skills (learn more about boosting your skills here), this style may not be appropriate for your industry, or the necessary information in your resume might take up too much space to weave your information into visuals. That’s okay! But, why not try incorporating a few small visual elements into your resume? For example, in the “dating resume”, a small calendar icon and location pin are used under his job title (think emojis), descriptive icons are used in the list of things that make him “Moderately Interesting”, and he uses colour throughout. These simple concepts could be incorporated into a traditional resume to help differentiate it from others.

What do you think about this style of resume? Would you incorporate visual elements into your own professional resume?

Google your way to a new job

Google for Jobs - via Google

Image via Google

If you’re like me, you use Google to find out pretty much everything you want to know. But, Google probably hasn’t been your go-to for one of the most important types of searches you can do – a job search.

Well, there’s good news! Google has created Google for Jobs, which is a new product that can help people of all skill and experience levels find jobs.

Announced by Google in May, Google for Jobs will provide a new search feature that collects and organizes millions of jobs from all over the internet, making them easier to find.

I thought it was interesting that job search results can be refined, allowing the user to learn more about the specific qualities of jobs. For example, you can find jobs with full or part-time work, accessibility or public transit nearby.

Google for Jobs is being launched in the US first. Launches in other global regions – hopefully including Canada – will follow.

Will you try using Google for Jobs when it’s available in Canada?

Should I start my career with an internship?

Internships are very topical right now. Last week, Bank of Canada head honcho Stephen Poloz recommended that unemployed young Canadians should take on unpaid internships to gain experience in their professional fields. The fact that today’s job market has evolved to the where even top government officials accept that unpaid work is the only way to get ahead is telling, and many critics have pointed out the flaws in this advice. Further, the competition to actually get an internship – paid or unpaid – is fierce.

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A Means to an End…

That said, it doesn’t seem like internships will be going away anytime soon. From the job hunter’s perspective, an internship, paid or unpaid, is a means to an end. The ultimate goal of an internship is to put you in a more competitive position as you launch your career.

I had two internships in the early days of my career, both of which were paid or associated with an educational program. Although I was not paid great sums by any means, I had the benefit of living at home and also was a part-time server to help balance the books.

officeSo, I’m of two minds when it comes to internships. First, I know from experience that taking on an intern role is one of the best ways to get a start in your career with some key benefits:

  • My first internship was my first time in an office where I learned how to cut it in a nine-to-five job and began to cultivate my professional identity
  • With broad exposure to many different activities, I learned in leaps and bounds about marketing, communications and advertising, and also determined what I did – and didn’t – like to do
  • In these roles I made great connections with smart, professional people, many of whom I’m still connected to today
  • I learned how to work with senior leadership and executives, including VPs and presidents
  • Having internships on my resume demonstrated I was eager to learn, willing to try new things and could take initiative, which was a huge asset that bolstered my resume

At the same time, it can be difficult to take on full-time unpaid work. It’s tough even if an honorarium is provided. Some ways to make an internship do-able include the following:

  • Plan ahead – To help save money before taking on an internship, I first took on full-time work outside of my career field to squirrel reserve funds away for the future.
  • Academic internships – If possible, an internship associated with an academic program are great ways to learn how to apply what’s learned in a university or college program. Your school may also help you find an internship, giving you a competitive edge in the job hunt.
  • Working part-time – Consider a combination of paid and unpaid roles while completing an internship. For example, being a server in the evenings or on weekends can help supplement your income.

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Do you have any other tips for making an internship role realistic?

How to set SMART goals for PR pros


As I’m in the process of writing my professional goals for the next year at work, it’s now a good time to focus on some best practices for goal-setting. Rather than just shooting blindly for the stars, I’m going to set SMART goals that will allow me to prove I’ve delivered against them at annual review time.

What are SMART goals? Each goal includes the following “SMART” elements, resulting in goals that can be tracked, evaluated and benchmarked.

Specific – Call out the who, what, when, where and why. What exactly do I need, or want, to do?

Measurable – Numbers are everything! Without metrics, I won’t be able to know if I’ve achieved a goal, or how far I need to go to get there.

Attainable – The end result needs to be attainable based on my skill set and experience level.

Realistic – Goals can be hugely motivating, so I’ve got to be honest with myself about what I can achieve. I’ll need to consider my workload and available time to set goals that are actually do-able in the next year.

Time-bound – Calling out the milestones between now and next year will enable me to make sure I’m in good shape in achieving my goals once my annual review comes along.

I’ll share learnings through the goal-setting process as my SMART goals crystallize.

In the meantime, do you have any other tips for goal-setting?

 

How to use the right keywords to get your resume past hiring filters

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In some organizations, hiring managers are looking for candidates for several different departments, looking to fill many diverse roles.  Therefore, it would take ages to review all of the resumes manually, and this would result roles not being filled in a timely manner.  As a solution, a tool referred to as a human resources (HR) computer program can help to ‘filter’ the resumes and cover letters that are submitted.  Not only does this save time, but it allows hiring managers ensure that there is a minimum threshold of experience for everyone who moves on in the interview process.

How do these filters work?  Usually, they’re computer algorithms that are based on certain keywords in resumes and cover letters, which are relevant to the experience required for the job.  The good news is that you’ve probably already seen these keywords – they’re typically listed throughout the job description.

A recent article in the Globe and Mail (@Globe_Careers) entitled, How to get your resume past the electronic gatekeepers, shares some insights on how to get your resume past these electronic screening programs.  Here’s an example taken from the article of how a well-qualified candidate may not have been considered had she not incorporated an important keyword into her resume:

“I helped a lady recently who wanted to work as risk analyst in a bank,” Pamela Paterson, a resume coach and author of Get the Job: Optimize Your Resume for the Online Job Search recalled. “She had an MBA, a background in accounting, she was fully qualified for the job. I did a quick keyword search of the word ‘risk’ in the job posting, and it showed up 17 times. Then I went to her resume, and it showed up once, on the second page. That would never get through,” she said.

Some of the key things to remember when you’re writing a resume that will be reviewed by a hiring filter according to the Globe and Mail article are:

  • Highlight the keywords – Make sure the recurring terms in a job description, which include skills, responsibilities, training/certifications, commonly-used abbreviations and action words are used in your resume and cover letter.
  • Keep it simple – Avoid PDFs, use traditional headers, and basic formatting.
  • Time matters – If you’ve had different roles in the same company, treat each as its own job and identify the dates you were in that role. This may be a cue to the filters that you have the required amount of work experience.

What does this all mean?  The approach to writing your resume needs to constantly evolve to reflect new digital tools used in the job search process.

If you’re searching for a similar job at different companies, you can probably work with the same version of your cover letter and resume.  But never assume that a generic resume will get you past the first round of review by the hiring filter and into the hands of a hiring manager.  Take a careful look at the job description for each company, and if that’s not available, a review of the company’s website or online newsroom may provide some hints about the keywords you should be sure to include.

Do you have any tips for incorporating keywords into your resume or cover letter?