Cultivating your personal brand

Have you ever thought about creating a personal brand for yourself? If not, you’re in the right place! I’m going to explore what a personal brand is, and provide some tools and tips to get you started on building yours.

Taking a step back, the concept of a brand is something that you’re probably familiar with. The shoes you’re wearing, the store that you bought your latte from this morning, and the smartphone or computer that you’re reading this post on probably all have brands associated with them.

Some examples of products with well-known brands.

Although brands themselves are unique, the overarching concept of a brand means they all have something in common. A brand makes a product greater than its tangible attributes. Brands stand for something. By standing for different things, brands differentiate one product from another in the minds of consumers.

So, what is a personal brand? Your personal brand is the image or impression that you can establish about yourself in the minds of others. Usually, in the professional domain, this includes colleagues, contacts in your network, your employer or potential employers.

By positioning your work or career as a brand, you can help others to easily identify what makes you stand out, and what you are considered the go-to expert or resource on.

How do you determine your personal brand? Is this all new to you? If so, I got you fam. I’ve found a few tools and tips to get you started.

  • PwC has a built robust workbook that you can use to determine your strengths, understand your values, highlight your passions and define what drives you. Doing this legwork will ensure that your personal brand will reflect who you truly are – both inside and outside of the workplace. Think of the time spent on this as an investment in your future self!
  • Entrepreneur provides some timely tips on personal branding as well. They suggest that being authentic and visible, knowing your industry and giving back are among the essentials for sustaining a healthy personal brand.

Live your brand. Once you define and refine your brand, bring your vision to reality. Fast Company provides some tips for walking the walk (rather than just talking the talk) so that you can leverage the power of “word of mouth marketing”. Increasing the visibility of your brand can boost its validity, making you more marketable as a professional.

The article suggests trying the following activities to increase your expertise and thought leadership:

  • Teach a course at a community college
  • Join a panel discussion or conduct a presentation at a conference
  • Highlight your expertise using a consistent voice through your social media profiles, like Twitter, Instagram, Facebook or LinkedIn

What tips to you have for building your personal brand?

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