Video

What’s behavioural finance and how can it help me save more?

A few years ago I watched this TEDTalks video by economist Shlomo Benartzi, entitled, Saving for tomorrow, tomorrow. Although it’s a few years old, and is based on US data, there were a lot of key messages that really resonated with me and still do.

Benartzi discusses how the general population’s lack of saving is a result of behavioural challenges related to self-control, loss-aversion and immediate gratification, and presents a solution to help increase savings – all related to an area of his expertise, called behavioural finance. In fact, a Bloomberg article discusses the growing influence of behavioural finance in many different, and even unsuspected, industries, and how it’s changing the way organizations reach their target markets.

I thought it was particularly interesting when Benartzi discusses a study of people who contributed to their retirement savings following the “save more, tomorrow” strategy, at 12:00 in the video above.

Keeping in mind my recent post on career transitions, I hope that many of you are progressing in your careers in a positive trajectory. As you move up in your roles – and your compensation moves up accordingly – I think it’s a great idea to keep this “save more, tomorrow” strategy in mind and “pay yourself first” by contributing more to savings incrementally.

What did you think of the tips in this TEDTalks video?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s